Discover the fundamentals of channel management, key concepts & terminology.
Module 2 - Partner Recruitment
Learn about ideal partner profiles, assessing new partner candidates and preparing to "Onboard" partners..
Module 3 - Onboarding & Enablement
Get an introduction to the Onboarding and Enablement processes. Learn why these are critical to the success of your partner program.
Module 4 - Partner Business Plans
Learn about "JMP" and joint business planning. Review best practices in holding all parties accountable for success. Understand the business impact of adapting plans over time.
Module 5 - Channel Incentives
Understand the key concepts behind channel incentives. Review the most commonly used incentive types. Learn how to improve the effectiveness of your incentives.
Module 6 - Partner Positioning
Discover the importance of helping your channel partners carve out their own niche. Discover tools to help create an effective market position.
Module 7- Partner Marketing
An introduction to the basics of channel partner marketing. Learn how to help your partners develop more effective market segmentation and targeting strategies.
Module 8 - Opportunity Management
Review the key concepts of opportunity management. Master the basics of deal registration and lead management.
Module 9 - Channel Data
Discover the fundamentals and best practices in channel data management. Learn the data priorities and the consequences of poor data management.
Module 10 - Channel Relationships
Master the basics of relationship management and mitigating channel conflict. Learn how to build partner loyalty and strong partner relationships.
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The certification in Channel Management will give you a deep understanding and the fundamentals, as well as the best management practices and the development of your channels ("Channel Partners"). From the terminology commonly used in industry, learning the best practices to enable and develop "Partners", to the recruitment and contracting of channels, you will learn the fundamental aspects you need to excel in your channel management career.
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The certification in Channel Management will provide you with a solid base about the essential concepts required to exercise the role of a Channel Manager. This course has been approved by an expert advice ("Industry Advisory Council") this way companies have the guarantee you have the knowledge they need to successfully manage a channel team.