CERTIFICATE
IN CHANNEL MARKETING

Channel Institute is a European independent training and certification body, dedicated to promoting and developing the channel management profession worldwide. Channel Institute is a European independent training and certification body, dedicated to promoting and developing the channel management profession worldwide.
Developed for executives on Channel Marketing. Whether you are a vendor of the manufacturer, distributors or Channel Resellers, the certificate in Channel Marketing will help you with the basics, structures and tools related with channel marketing.
The Certificate in “Channel Marketing” from our partner Channel Institute, will enable you to help channel partners build co-marketing campaigns with you based on best practices worldwide. This Certificate will also instill confidence in both current and future employers that you have the knowledge they need to build successful co-marketing teams.

- To understand how to build a business strategy for a technology reseller providing a solid platform for successful marketing campaigns.
- To learn how to differentiate a technology reseller from similar competitors in the marketplace, and create a unique market position.
- To get the knowledge on how to develop a value proposition that is compelling to buyers. How to use the “Buyer Persona” and the “Buyers Journey” to build effective marketing campaigns.
- To learn the “P.A.C.K.A.G.E.S” planning framework developed specifically to maximize the effectiveness of channel marketing campaigns. Understanding how to use benchmarking data to optimize co-marketing campaigns and measure the ROI.
Content:
Video lectures, white papers, eBooks, PowerPoint presentation and business cases.
Video lectures, white papers, eBooks, PowerPoint presentation and business cases.
Approximately 20 hours.
Once you complete/approve this course, you will obtain the certificate: “Official Certificate of Competence from The Channel Institute”– Certified Channel
Course Price
2,300