CERTIFICATE
IN
DIGITAL CO-MARKETING

Channel Institute is a European independent training and certification body, dedicated to promoting and developing the channel management profession worldwide. Certificate courses are reviewed and approved by a multi-employer Industry Advisory Council, comprised of channel thought leaders at the world’s largest technology employers. The Council ensures that courses adhere to global best practices and that the certificates are treated with respect throughout the technology industries worldwide.

The Certificate in “Digital Co-Marketing” from our partner Channel Institute, will provide you with a strong foundation in the core concepts, frameworks and tools of digital marketing between technology vendors and their channel partners. The course is designed for those in charge of marketing at both vendors and technology resellers and introduces digital co-marketing best practices worldwide. This Certificate will also instill confidence in both current and future employers that you have the knowledge they need to drive digital co-marketing success.

This course not only introduces what digital marketing tactics are currently most effective for resellers, but also shows you how technology vendors and their reseller partners are working together to use digital marketing techniques such as Buyer Personas, the Buyers Journey and Remarketing to jointly compete more effectively.

Digital marketing is simply not the same as successful digital co-marketing.
The Certificate in Digital Co-Marketing will provide you with a strong foundation in the core concepts, frameworks, and tools of digital marketing between technology vendors and their channel partners. The course is designed for those in charge of marketing at both vendors and technology resellers and introduces digital co-marketing best practices worldwide. This Certificate will also instill confidence in both current and future employers that you have the knowledge they need to drive digital co-marketing success.

This course not only introduces what digital marketing tactics are currently most effective for resellers but also shows you how technology vendors and their reseller partners are working together to use digital marketing techniques such as Buyer Personas, the Buyers Journey and Remarketing to jointly compete more effectively. As with all of our courses, the Certificate in Digital Co-Marketing has been reviewed and approved by our Industry Advisory Council.

  • Channel Marketing professionals at vendor companies.
  • Marketing professionals (or those responsible for marketing) at reseller firms.

Content:
Video lectures, Ebooks, powerpoint presentation. 

Approximately 20 hours. 

Once you complete/approve this course, you will obtain the certificate: “Official Certificate of Competence from The Channel Institute” – Certified Digital Co-Marketing Professional

Modules

Module 1: Foundations

Introduction to the key concepts in digital marketing and channel marketing, and a review of the terminology used.

Module 2: Digital Tactics

Which digital options are working for technology resellers? What does the research and statistics tell us about best practices?

Module 3:  “Buyer Personas”

A review of frameworks and tools to help channel resellers build effective buyer personas for successful marketing campaigns.

Module 4: Buyers Journey

What is the Buyers Journey and how can channel partners work with their vendors to align marketing content accordingly?

Modules

Module 5: Traccking & Analytics 

How can SMB tech resellers generate and use real intelligence from digital analytics to improve ROI?

Module 6: “Remarketing”

How can vendors and resellers work together to take advantage of this enormously effective digital marketing tactic?

Module 7: Automated Nurturing

A review of nurturing best practices and automated platforms, emphasizing the needs of technology resellers.

Module 8: Social Media

What are the best practices for channel partners using social media marketing, especially with vendor content syndication?

Modules

Module 9: Content Marketing

How can channel partners combine their content with vendor content to maximize results from content marketing?

Module 10: Digital Campaign Planning

Introduction to the Channel Institute’s P.A.C.K.A.G.E.S methodology for planning digital co-marketing campaigns.

Course price

USD $ 1,950

MODULOS

Module 1: Foundations

Introduction to the key concepts in digital marketing and channel marketing, and a review of the terminology used.

Module 2: Digital Tactics

Which digital options are working for technology resellers? What does the research and statistics tell us about best practices?

Module 3: Buyer personas

A review of frameworks and tools to help channel resellers build effective buyer personas for successful marketing campaigns.

Module 4: Buyer’s Journey

What is the Buyers Journey and how can channel partners work with their vendors to align marketing content accordingly?

Modulo 5: Tracking & Analytics

How can SMB tech resellers generate and use real intelligence from digital analytics to improve ROI?

Module 6: “Remarketing”

How can vendors and resellers work together to take advantage of this enormously effective digital marketing tactic?

Module 7: Automated Nurturing

A review of nurturing best practices and automated platforms, emphasizing the needs of technology resellers..

Module 8: Social media

What are the best practices for channel partners using social media marketing, especially with vendor content syndication?

Module 9: Content Marketing

How can channel partners combine their content with vendor content to maximize results from content marketing?

Module 10: Digital Campaign Planning

Introduction to the Channel Institute’s P.A.C.K.A.G.E.S methodology for planning digital co-marketing campaigns.